Company Overview

Formation Brands acquired the assets of Inviting Company, an industry leader in the design and wholesale of fashionable invitations and stationary. The IC acquisition helps complete the design focused product offerings of FB, including glassware, serveware, ceramics, acrylics, barware and paper & party. FB’s products retail under the brands Slant, All for Color, Brejer, Stir and Inviting Company.

About Inviting Company

Founded in 1996 the IC brand is well respected in the industry, known for their innovative offerings and on-trend, fresh designs. Best known for its work in the invitation and stationary categories, IC recently expanded its product offerings into new gift products (wine and kitchen, travel accessories) featuring IC design. In combination with the Slant collection, IC will be offering a wide variety of product category’s from invitations, cocktail napkins to the latest in acrylic drinkware and bar accessories.

Transaction Details

Date : December 2012

Company : Inviting Company